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ByJake Rocheleau
Published
Working as a freelance designer is tough. It requires a lot of problem solving and working closely with clients to make sure you deliver exactly what they need. But it’s also incredibly rewarding to help someone get their website online and teach them how to manage their online presence. One of the lengthier tasks is…
ByJake Rocheleau
Published
Split testing is invaluable to website usability and user experience. Most people who run A/B tests understand Conversion Rate Optimization(CRO) which is a staple of A/B splits. You’re trying to increase revenue by increasing conversions. This is different than usability testing where the goal is to study why the interface isn’t working and make it…
ByJake Rocheleau
Published
What designers call user experience design is really a process of engineering interfaces to encourage certain behaviors. This is also true of conversion rate optimization, or CRO. Both skillsets overlap in many places with similar goals and means of achieving those goals. But what can UX designers learn by studying conversions? And what can marketers…
ByJake Rocheleau
Published
Interface design usually starts with a quality wireframe. This lays a blueprint for the layout and makes it easier for designers to craft pixel-perfect mockups. But if you’ve never designed wireframes before you might not know where to start. In this guide I’ll share my top wireframing tips for newbies. You’ll learn how to create…
ByJake Rocheleau
Published
There’s still tremendous value in capturing emails and building a list. Email opt-in forms are found on most websites for this very purpose. Everyone wants to increase their email list and you’d be surprised how a few small tweaks can help you do this. So in this post I’ll discuss a few basic design tweaks…
ByJake Rocheleau
Published
What Is Technical Writing? A technical writer is someone who writes technical documentation. This could include user manuals, online support articles, or internal docs for coders/API developers. Documentation is a necessary evil for most projects. From Adobe software to web frameworks and even home appliances, technical docs are necessary, and technical writers make them happen….
ByJake Rocheleau
Published
Large design projects require style guides for branding, identity, and consistency in writing. But these large projects also deserve style guides for their websites too. A website style guide cover page elements that should be universal to a design. Consider things like buttons, page sections, typography, forms, and other related styles. With a web style…
ByJake Rocheleau
Published
Designing an interface from scratch is about more than pretty buttons & text. You also need to consider how it works and how users take actions to accomplish their goals. Designers call this process “user experience design” and it’s a crucial aspect of making websites, mobile apps, and pretty much all interfaces. This guide covers…
ByJake Rocheleau
Published
A UX design career is one of the most stable paths you can take. It has grown rapidly over the past decade and every major technology company was a great UX team. But just like all designers, illustrators, and programmers, you’ll need a portfolio of UX work to land gigs. This can be tough because…
ByJake Rocheleau
Published
The art of crafting icons is delicate and often considered its own area of expertise. Many web designers work closely with icon designers to help create iconsets and identities for web projects. But with a little effort you can always teach yourself how to design icons from scratch. They’re very different than digital interfaces but…