To thrive, businesses today are encouraged to market themselves digitally. Now, there are tons of ways to do this. Businesses can utilize websites, social media, blogs, and other types of online platforms to promote their brand. This includes video content or vlogs as well.
Many people love to watch videos online. Videos are among the most popular forms of content, aside from infographics and blog articles. According to Hubspot Research, 54% of consumers prefer to support brands by watching their videos.
Furthermore, videos on landing pages are found to be capable of increasing conversions by up to 80%. For these reasons, it's quite obvious that businesses need to create videos to help increase engagement and entice more customers to the brand.
However, aside from merely creating and uploading videos on the Internet, your business needs to have a strategy on where, how, and when these videos should be available to the public. There should be consistency in the themes and messages of these videos to carry the brand well. Most of all, you need a dedicated platform to upload all these videos and make them easily accessible to the public. This is where the need for a video content library comes in.
What Is a Video Content Library?
A Video Content Library is basically your virtual repository of videos or vlogs for your business. It is a page, channel, or platform that leads and customers can access if they want to look for additional information through your videos.
Think of it as your business’ very own YouTube channel, except that you get to manage and control the platform completely. Technically, you will be hosting and uploading all your videos using your own domain. And since you can have complete control over a domain, it is easy to organize and establish a video library according to the purpose and needs of your business.
Hiring a whole team that can take care of all your video needs would be tedious. But, you do have the option to partner or outsource these tasks to a reputable and professional production company like Zip In Media – South Florida Video Marketing, a company that can be trusted with all your video production and editing needs.
5 Benefits Of A Video Content Library For Your Business
As mentioned, a video content library is a place where you can store, upload, share, and organize your videos for the benefit of clients and other stakeholders of your business. But, is a video content library really necessary for your business? You can always upload and share your videos right away on social media and YouTube, right? Well, of course, you can. But, creating a video content library is beneficial to your business because of the following reasons:
1. Creates An Official One-Stop Hub For All Your Videos
Uploading and sharing your videos on YouTube, Facebook, Instagram, or TikTok may help you reach millions of audiences fast, but what happens after that? Once the hype dies down and the algorithms won’t be on your side, your videos will be quickly buried by other kinds of content from other brands and individuals.
So, if you don’t want to lose track of all the videos that your business has created and shared, a video content library will help. It gives your business a one-stop hub for all your videos. This is where you can easily trace, track, and retrieve videos for them to be reshared and reviewed on other platforms.
This will benefit your marketing team too. Because they can access all video content history in one place, it will be easier to create follow-up videos, review existing content, or just simply avoid creating redundant content. Access to a video library will also help your marketing team come up with consistent messaging and branding for all other output.
2. Provides Easy Access For Leads and Customers
An organized video library benefits leads and customers too. Aside from the convenience of having all your videos in one place, they can also easily locate the information they need. That is, if you organize your videos by topic. You can do that by separating infomercials, how-to videos, basic guides, and testimonial videos into different categories. You must also organize your videos according to date, so visitors who like to see your latest videos can easily locate them.
3. Allows Customized Privacy Controls
Having your own video library gives you the liberty to control everything, such as access to the page, privacy settings for each video, and other advanced settings. You may even schedule the time and date of when a video could go live on the site. It’s all up to you.
Because you have control over your video library, you also have better control over your content. After all, it can be treated as your business’ official video channel online. For one, you can decide which videos require payment, log-ins, or subscription before they can be accessed. Second, you don’t have to deal with changing third-party policies, terms, and conditions—which is prevalent in video service platforms like YouTube.
Most of all, you can protect yourself from malicious individuals who might try to distort your messages and say something else on a different platform. With your video library, your customers can trust that page as the official channel for any information that your business would want to disseminate.
4. Improves Your SEO Rankings
You cannot implement digital marketing strategies without using the basics of SEO or Search Engine Optimization. Videos generally help your business rank well on search engine results, assuming you use the right keywords. A video content library is even better. That’s because it will likely increase the time that your customers will spend on the site. The amount of time that visitors spend on your site is another factor that Google considers in its ranking because that tells them that your site is informative, relevant, and trustworthy.
Having all your videos on your own platform will also garner backlinks (external links) and internal links for your own site. This is something that is not possible if you upload your videos on social media and YouTube as the links on those platforms will more likely benefit their own pages only.
5. Streamlines Training And The Onboarding Process
Your team or employees can also utilize your video content library. You don’t have to limit your videos for promotions and branding, you can also create video guides and introductions that can be used to welcome and onboard new employees to the fold.
Onboarding and training new employees usually take up a lot of time and resources, but creating a hub where they can access all training videos and company guides will certainly make the whole process a lot easier. Aside from saving time and resources, you can be sure that all your new employees will get the same material or will be uniformly trained.
How To Start Building Your Business’ Video Library
Building a video content library, like the one show in this video, would take time and effort.
First and foremost, you need to create or produce videos first. This process alone would require time, resources, and manpower. You need a team to brainstorm the message, content, and flow of your videos. Furthermore, the concept has to be shot, processed, and edited before it can finally be ready for uploading and sharing.
It is best to prepare a video content library early on, even if your business still has a few videos to its name. While your collection is still small, it is much easier to organize and set them up on your site, compared with having tons of videos that are scattered all over social media platforms and video service programs.
Creating videos and establishing your business’ video content library is quite a huge task that would require time, effort, and resources. Aside from that, you need several teams to conceptualize, produce, shoot, edit, process, and, finally, upload your videos. However, all these are worth it because they benefit the business in many ways. A video library creates a one-stop hub for all your videos, which makes everything convenient and accessible not just to customers, but for your teams and new employees as well.
With a video library, you can segregate all your videos by category, which could include infomercials, guides, testimonials, how-tos, and even separate training videos for newly-hired employees. Furthermore, it helps boost your search engine rankings. The keywords used, and the time that your viewers will spend on your site are factors that are considered by Google and other search engines to determine if your site is really relevant.
You can also control access to every video in your library. You can tweak the privacy settings so that videos could be barred by a paywall. Most of all, a video content library establishes an official channel for your business. Hence, people will rely on this outlet as the official source of information that concerns your business. This prevents misunderstanding and misinformation which could be easily spread by malicious individuals outside of your platform.