How to Raise Ecological Awareness Through Your Brand
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With what’s going on in our world right now, a lot of businesses have dedicated some effort and energy to subjects like climate change, clean energy, and overall ecological awareness. It’s a good way to make it clear to the public that your brand acknowledges the issues within our ecosystem and is doing at least the bare minimum to reduce these negative effects. By doing so, you’ll be actively increasing awareness of sustainability and environmental preservation, which can compel more customers to pursue your products/ services in favor of other brands that don’t do the same. If you want to start with this, here are some tips.
Make Your Products Green
The one obvious method that you can increase environmental awareness with is through your products. You must offer green and environmental-friendly products/services to encourage your customers to get them. By showing the public how your green products and supply chain has little to no negative impact on the environment, your brand awareness and outlook will become increasingly positive. In addition to that, greener supplies and products will help you reduce your carbon footprint immeasurably, so make sure that you minimize international source materials. This will reduce transportation and emissions costs, which can also have a huge impact on the environment.
The way your facilities, employees, or workers operate can also have an impact on the environment, so be sure to prevent any harmful operations within your facilities. Business owners essentially have at least one office, which can easily be energy efficient by applying the right practices. However, if your business encompasses other facilities like a manufacturing plant, for example, you’re bound to apply more efficient methods that will help preserve energy. You can start by doing an energy audit, for instance, which will help you identify your energy usage in your facilities. Let’s say that conditioned air often escapes the premise of your building, an energy audit will help you patch the leaks, which will effectively reduce heating and cooling bills.
Every business, company, or corporation is looking for effective means to promote their brands. There is no better way to do so visually than with using attractive halo-lit signs, as they have proven time and time again their efficiency in this regard. In addition to being able to customize it to your specifics, these signs are made of high-quality material, like aluminum, lexan, and acrylic, all of which are environmentally-friendly material, given the proper usage. Add to that halo-lit signs are illuminated using LED bulbs, which are the most environmentally-friendly option of illumination out there, so you won’t have any doubts if you’re looking for a sign that provides energy-sufficient illumination at all times.
Adopt a Positive Tone of Voice
The fact that everyone acknowledges the importance of sustainability and energy efficiency is great. Unfortunately, there is little effort done to encourage environmental awareness, especially among corporates and businesses. One way you can adhere to the dictations of energy efficiency and sustainability is by adopting a positive tone of voice. Most business owners avoid uncomfortable or distressing subjects when designing marketing campaigns, but you’d be surprised by how responsive people would be when you add a positive tone. Make sure that your sustainability-focused message is empowering and encouraging to people of all ages and fields. It is important to be inclusive to gain the favor of your audience. Be authentic, honest, and transparent. You should also provide proof that your brand is energy-efficient and that the energy you use is sustainable. You can also express that positive tone on social media accounts, seeing that most businesses can earn the favor of hundreds of people from social media alone.
Transportation constitutes most of your environmental footprint, so if your transportation means are unclean, you can’t say that your work endeavors are environmentally friendly, even if you’re using all the environment-friendly materials in the world. Thus, it is imperative that you provide your employees with clean transport and also try to minimize the amount of traveling your employees have to do, as this can have a negative impact on the environment. Consider adding bike racks that will protect your employee’s bikes from elements. Electric car chargers at the office are also indispensable.
Environmental Health Training
One way you can start raising your company’s environmental awareness is by starting from within. Your employees might understand the gist of your marketing campaign’s general message, but they won’t really have a full conception of your ideas without proper training. Therefore, you must start providing training programs, particularly in environmental, health, and safety disciplines to elevate their knowledge and enhance your brand’s view of the public. The more your employees are knowledgeable about sustainability, the greener your company will be.
This step might seem a no-brainer, but you’d be surprised by how business owners are unwilling to do it. Paper-based work can indeed be difficult to transfer to offline or cloud storage, and even if you find a way, it will take a lot of time, which will halt the process of going paperless. When the paper is so integrated into the nooks and crannies of your business, you can go paperless bit by bit through printing less and providing more substitutes, like laptops or computers. You should also start digitizing important company documents as soon as possible. Paper-based data can be easily lost due to how easy paper can be damaged, as opposed to cloud-stored data, which can be safely stored online and accessed at any time.
Many people now go through the pains of volunteering and donating to help those in need and preserve the environment. In your case, donations for environmental charities will help improve your brand’s image to the public and increase environmental awareness. Encouraging employees to volunteer for these charities or other causes can also be a great way to go about this. Make sure that you provide rewards for whomever volunteers. You should also organize an after-work event featuring your employee’s contributions and achievements to lift their spirits up.
There are hundreds of methods with which your company can be more environmentally aware. The tips presented here should only give you a kick start. Using your own brand to raise awareness concerning energy preservation and sustainability will have a colossal impact on the environment, so be sure to get started with this as soon as possible.