Illustrator Tutorial: Dynamic Burberry Text (Guest Post)

Today we are going to go over Dynamic art, vector art that isn't destructive to the vector paths. Basically this keeps things like text editable. Why would you do this? Well for example, if your designing a post card that has variable data and is going out to 10,000 people and you want it so the receiver gets their name printed on the card, but you want it to look designed and not just plain tex, then you need Dynamic text. Kodak, Epson, and Cannon either offer or are working on printers that support Variable data and Dynamic text. Today we will look at designing it so the printers can re-type the text on the fly.

What We'll Be Creating

We are going to be working on a Burberry theamed type. First you'll need to create the pattern. You could do a quick google image search and find the pattern. Here is a link to the file I created based on those images. Its daunting at first glance, but once you get your head wrapped around it, you can do some amazing stuff (examples are at the end of the tutorial). Ok lets get started.

Step 01

Open the .AI file in our trusty Illustrator and open up the swatches palette. Here you'll just drag and drop the vector pattern to create a patterned swatch.

Step 02

Type out some text. Here i'm using the font Arno Pro with the Caption style set at 215.7 points.

Next open up your Appearance Pallet, this is where the magic happens.

Step 03

Add a new fill and add the Burberry swatch to it.

Next make sure your transform is set to Pattern Only.

Click in the Width dialog box then using your arrow key, press down till the pattern is scaled right with in the text.

Step 04

Add another fill, and fill it with the Cream/Off White swatch from the pallet.

Then move it below the patterned fill, by dragging it downward like you would a layer in photoshop.

Select the that fill and add an Offset Path from the Effect menu.

Set your Off Set to 2 px.

This makes this fill 2 pixels wider than the patterned fill. Its hard to see because the color is light.

Step 05

Now select Transform, again from the Effects menu

Then set the Vertical Move to -0.5 px.

This bumps that fill down a tad.

Step 06

Now grab that fill in your Appearance Pallet and duplicate it by dragging it down to the New icon.

Make a new swatch and use the colors: C=39 M=77 Y=44 K=70. Now apply it to the new fill.

Again go to Effect -> Path -> Offset Path, and set it to 4 px.

Next transform that fill with the Effect -> Distort & Transform -> Transform. Give it a -3.0 in the Vertical Move field.

This is where you should be at:

Step 07

Now were going to give a little more depth showing some lighting effects.

Create a new fill and fill it with white, move it below the stroke.

Open your Transparency Pallet and set the fill to Multiply.

Now apply a gradient to it.

Due to the lengthy tail in the lowercase “y” we are going to make this all caps. In your Character Pallet click the fly out in the top right and select “All Caps”.

Grab the dark red swatch we created last and drop it on the right end of the gradient.

Set the gradient Mid Point Slider to 87%,

and the White slider around 69%.

Go to your Offset Path in the Effects menu again and set this gradient fill to 4 px.

Here is what your appearance pallet should look like:

Step 08

Lets add a highlight now. Add yet another fill.

Apply the a gradient to it.

Set the first Slider to White at 6%,

the Mid Point Slider to 64%

and the last slide at 30% with a black fill.

Next open your transparency pallet and set the Layer Mode to Soft Light.

And there you have it a nice Burberry text that also has a sense of depth. Tweak each fill till you like it, then save the graphic style so you can use it later on other text.

Now take your text tool and click on the text and just start typing.

Imagine getting a post card in the mail with your first and last name printed like this! Pretty impressive. Oh and here are some examples of Dynamic editable type.

(Last tip: To save your style for later use, or to apply to other text, by opening your Graphic Styles pallet and and click on New Graphic Style.)

About the Author:

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Hello, my name is Gautch (Josh). I've been working in Illustrator since version 7 (pre-bounding box, and floating pallets) and in Photoshop since version 3, when we got layers and tabbed palettes. I’m a successful designer (for print, motion, and web) working out of Southern Oregon for an in house design department that does 75 to 115 ads a week. Yes you read that right, 115 per week.