The Importance of Unique Icons in Web Design
by Jake Rocheleau
on August 29, 2014
Crafting your layout around iconic symbolism offers a method of communication beyond just text. Symbols quickly explain the function of a button or link. Symbols become recognizable logos for companies. And symbols let us know when we’ve meandered our way into the wrong bathroom. Well, symbols and the lamenting screams of horrified women(or men?).
Keep in mind that a website using too many icons will get confusing real fast. You generally need some context to help readers understand what they’re looking at. Finding a balance between visual and contextual information is the name of the game. And that game’s called Connect Four. But instead of connecting colorful plastic it’s like connecting design elements. And you’re not really playing as much as frantically overthinking to find a good solution.
While there isn’t any magic formula to use on every webpage I’d like to offer advice for designers who want to better understand icon placement. Specifically how to fit and craft icons which blend into a page while offering a dash of convenience to the user experience.