Web Design Workflow in the Era of the Browser
by Yam Regev
on January 13, 2016
Our plan was to interview Matteo for another episode of Webydo’s “Design Talks” but we ended up with something completely different – a hybrid between a serious discussion on the intimacy of in-browser website design and a satire of designers’ obsession with perfectionism.
Sometimes described as the reincarnation of Salvador Dali, Matteo Bologna is the co-founder of the famous NY agency Mucca Design and president of The Type Director’s Club.
Matteo has strong opinions about the shift from working with developers to designing websites directly in the browser. We thought it will be interesting to see how working with Webydo affected his agency, Mucca Design.
The ability to control and perfect every pixel is a part of the Mucca Design team’s ethos and something that, on a larger level, enables designers to create powerful experiences for their clients. In designing for print, designers have full creative control and rightfully so: “We spend hours fussing over every pixel. Precision is what really makes the difference between good and bad design.” Print designers can be intimate with their designs, with no middlemen.
Matteo argues that a lack of this intimacy and creative control when designing websites is the reason for the ugly side of the online experience: “Since the coming of the Internet, designing and creating websites was a nightmare. You design in Photoshop and everything looks wonderful. So, then you hire developers, pay them a big chunk of the budget and instead of designing you spend most of your time explaining all the things that they #$@&%*! up.”
That being said, the problem with the old way of creating websites is not a lack in talented developers…
“It’s like if you want to kiss a woman, or a man, do you actually want to feel their lips or do you want someone else to stand in the middle and do it for you?”
Matteo believes designers must be intimate with their designs in order to achieve the level of precision that produces good design. Designers must be able to experience their website designs without any barriers. They need to constantly test the user experience, experiment with the animations and be able to play around with the responsive design. This experimentation is crucial and must happen while designing, not weeks later when the developers send back the translated designs.
This intimacy is why Matteo argues that crafting websites should be done directly in the browser, by the designers themselves, without having to write a single line of code?