Web Design Trends of 2015

by brantwilson
on December 31, 2015

We have seen a lot of interesting changes to the way websites and blogs are designed over the past several years. With new technologies, better visual elements and improved web development tools being introduced faster than ever, web design trends are quickly shifting from year to year. The 2015 trends are no less interesting. Let’s have a look at some of the best web design trends of 2015, shall we?

Longer Pages

Web designers, content creators and site owners are realizing the importance of telling stories, which lead to this particular trend: longer pages. Websites are now designed with fewer pages. Instead of multiple pages, stories are told on a single page, with smooth scrolling and gorgeous visual elements.

Long contents are divided into sections and placed on the same page. This way, users can still differentiate each part of the page without losing the flow – or the story – the page is trying to put forward as they scroll further. Top brands such as Apple and Adidas are using this new trend to help push their brand image.

Longer pages are considered more effective than multiple pages for one simple reason: it’s easier to get information by scrolling than by clicking and waiting for another page to load. The way we use smartphones and mobile webs are also contributing to this trend.

Stories and Interactions

As mentioned in the previous part, brands and corporations are beginning to realize the importance of telling a story; an engaging story in particular. Users can easily relate to stories. The stories are even more appealing when users can interact with them.
Animated elements, new elements that appear when the page is scrolled, different sections and multiple ways of telling a story and allowing users to interact with a page are seen on some of the best websites of 2015. This is a web design trend that really transforms the World Wide Web.

Larger Typography

Headings and text are already large enough last year, aren’t they? Well, apparently not. Web designers are using even larger typography for headings and long text elements. Readability is still the main concern here, especially when a site needs to look good on mobile devices with smaller screens.

Large titles and headings are indeed appealing. We are attracted to them almost instantly when they are placed on a page with a lot of contents. Large headings also work well with long pages, allowing designers to separate different sections of the page effectively.
Paired with effective copywriting, large headings are among the best ways to quickly convey messages to visitors. Most users nowadays don’t really read the content of a page immediately. We tend to scan the page quickly and decide whether the article is worth reading based on the information we are trying to find. There is no denying that large headings make scanning a page that much easier to do.

Serif fonts are still considered more readable, but that doesn’t mean sans-serif fonts are less effective. Sans-serif fonts are cleaner and more attractive visually. Sufficient spacing between lines is also part of 2015’s typography trend.

Simple and Minimalistic Designs

Websites are getting simpler and simpler. Designers are using fewer elements and keeping clean looks a priority in accordance to the web design trend of 2015. Background images and large header images are no longer seen. Instead, the best websites are the simple ones, with clean, white (or coloured) backgrounds and simple headers.

You can still apply some brandings to the page. However, using a large header image that covers the entire above-the-fold area of the site is no longer trendy. A cleaner header will make room for what really matters: the content of the page. With users’ attention span getting shorter and millions of new websites competing for that attention, getting straight to the point is the strategy to implement.

The same goes for complicated layouts. A news site with a lot of articles all displayed on the main page may look cool a few years ago, but the layout that works well with the web design trends of 2015 is clean and simple. Instead of trying to shove as many articles onto a page, adding a clear navigation and keeping everything simple is the path to opt for.

Boxed and Centered Layout

People used to think that boxed web layouts are a thing of the past. In 2015, the same centred boxed layout is making a huge comeback. Boxed layout, although still responsive, makes designing a clean website easier to do. Web designers can fill a limited space on the page with only the most effective design elements, without having to worry about stretching the page to fill the entire screen.

Boxed web layout plays well with simple and minimalistic designs. There is no need to add large images to the page just so they don’t appear pixelated when stretched. All elements can have a fixed maximum width or size too. This means web designers can also focus on the next web design trend of 2015, which is….

Focus on Performance

As websites get simpler and more effective, the main focus shifts to performance. I’ve mentioned how web users now have so many websites to choose from. If your site doesn’t load in a few seconds, they can easily move on to the next one to find the information they need. Performance is more important than ever so finding a proper hosting firm to serve your content is as important as the content itself. There is no point having a fantastic site if nobody can see it after all!

Thanks to the latest web design trends we discussed earlier, maintaining a high level of performance can be really easy. Images no longer need to be large. Heavy design elements can be substituted or removed entirely for a sleeker, more minimalistic look. Contents are also displayed more effectively to ensure that they are loaded first and quickly.

Better Menus

Complicated menus are no longer seen in the latest websites. Instead, web designers use slide-out menus with the classic hamburger icon, just like mobile webs. This simpler approach is no longer seen as a big no mainly because users are now accustomed with the menu icon. You know where to find the site’s navigation instantly when you look at the hamburger icon. This particular trend also allows for a simpler, cleaner header.

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