8 Quick User Experience Tips to Keep Visitors Around Longer
by Zac Johnson
on March 15, 2016
Most people treat user experience as a separate add-on to the content on a website, but that really shouldn’t be the case. Great UX should include the content that’s on each site.
Here is a quick list of 8 user experience tips to help you keep visitors on your website for longer periods of time. As they say, if the first experience is good they will keep coming back for more.
1 – Provide Valuable Content
This is a no-brainer, but we can’t proceed without taking note of how valuable great content is. Of course, great content alone is not going to cut it, but when you combine great UX with amazing content it’s the perfect match. Consumers are only interested in promo codes for a very limited time – they really come for great content that is actionable and teaches them something like a guide to UX or real-world tips. The key is to teach people what you learned quicker than how long it took you.
2 – Hook Your Readers From the Start
Most people don’t read websites: they scan them. So, if you can’t hook the readers at the top of a page then you will most likely lose engagement, clicks and ultimately customers and sales.
You can grab their attention through an engaging, high-quality image or even a simple story.
3 – Make Sure Your Website Loads Fast
Did you know most users expect a website to load between 2 – 3 seconds? If your site loads slowly, it won’t be great UX and is sure to leave visitors wanting more.
Here are some handy tools that can help improve website load times:
You can consider using a plugin to cache images and a CDN (Content Delivery Network) to load content faster, as well.
4 – Go Mobile or Go Home
We live in the digital age and if your site is not optimized for mobile devices then you might as well close up shop. There are more mobile searches performed than desktops as of mid-2015. Responsive web design is not a trend anymore – it is a search engine ranking factor that is here to stay. You can conduct a quick Google responsive test to check how your site fares. You can find plugins and themes that will make your website responsive. Ensuring your site is responsive is just the first step – you also need to think through the navigation, email sign-up forms and ad placements on mobile devices.
5 – Avoid Pop-ups
This one is controversial, as some believe pop-ups are the best email sign-up method, and some hate the idea of pop-ups. From a pure UX perspective pop-ups are not visually appealing so you should try to avoid them if you can. Weigh your website objectives: are you looking for a lot of email sign-ups? Be sure to consider your bounce rate when deciding whether or not to use popups. You can also split test pages with pop-ups and those without to see which ones work better for your audience.
If you absolutely must have popups on your site, follow these experts and make sure you create a powerful call-to-action that is relevant to your content and provides value to your audience. Remember, popups are only annoying if they provide no value and are just seen as an inconvenience.
6 – Employ Multimedia Content
In this day and age images are a must for visitor engagement and well-received user experience. You don’t have to simply stick to adding just images either – you can add value to your content by embedding relevant videos.
7 – Embed Social Content
People interact with social content more than any other content. You can embed a Tweet, a Facebook screenshot, a Flickr image or even embed a Pin for better engagement and improved UX.
8 – Website Menu Structure and Search Feature
A simple, easy to navigate website menu structure provides a better user experience as compared to a menu that is cluttered. The website menu structure is about the user – not the company or the designer. Similarly, a search feature that allows users to find what they want is a quick way of serving their needs. Make sure the search box is clearly visible and not hidden away in a corner somewhere.
Having a great user experience can mean the difference between success and mere survival (of the fittest). Some of the tips here are no-brainers and will give you quick wins. You may not have the budget for a UX designer, but it does not mean you can’t perform some basic UX tasks to keep website visitors on your site.